Hellenic Open University Conferences, International Conference on Business & Economics of the Hellenic Open University 2015

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The art of marketing art and the value of investment in art cultural business
Georgios Ant. Kalomoiris

Building: Titania
Room: Omiros
Date: 2015-02-07 11:00 AM – 01:00 PM
Last modified: 2015-01-27


My project is divided in two parts. The first one included the historical and theoretical elements about history of art and the second one is more practical concerning art and business world. At the beginning, introduction of my survey focus on the history of art and especially underlines the relation between art and finance from the ancient years to nowadays. In continue the first part of this study serves as feedback of the second part in which proposals are developed about art-culture business. In this part also are presented data and perspectives concerning   Art World (Art Marketing, Art Business etc.) In addition the first part deals with the movement of art works globally. One aim of this part is also to explore the role of auction houses in the configuration of art stock exchange timeless. The above element helps us to underline the importance of Art work for Finance in general.

In the second part of this project are presented some conclusions, and developments proposals which arising through the foundation of an investment policy in art. Especially the goal is to identify opportunities and utilize the value of art marketing & art business. In conclusion my study try’s  to make  reflections concerning relationship between human and Art and point out a chance  for innovation, collaboration, and creativity.