Hellenic Open University Conferences, International Conference on Business & Economics of the Hellenic Open University 2016

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Analysis and receiving of the Message through the example of the Sochi Winter Olympic Games in the year 2014
Theodoros Lytras

##manager.scheduler.building##: Titania
##manager.scheduler.room##: Platon
Date: 2016-04-23 02:00 PM – 04:00 PM
Last modified: 2016-05-25

Abstract


In this work, is selected and analyzed the message of the Sochi Winter Olympic Games in 2014. Initially the methods by which they attempt to message analysis are presented. Then, the broader message of the games is analyzed, as well as the structure and role as presented throughout the competition, through the website of Naftemporiki. Thematic and morphological analysis of all titles of the newspaper follows, which focuses on the observation and recording of the content and format of all publications. Finally, the message carrying a selected article with the contribution mainly of semiotic analysis is examined and analyzed.


In the epilogue, the target and the ultimate goal of this work is obvious, which is no other than to highlight the need to implement a communication strategy which as regard to the structure and the general environment of message creation, will lead to the direct recruitment and understanding of the perceptual information of each message. The minimization of the combination of factors that make up the noise is something that should be taken seriously because it is a message of cultural "character".


Keywords


Μήνυμα; επικοινωνιακή στρατηγική; θεματική ανάλυση; μορφολογική ανάλυση; Χειμερινοί Ολυμπιακοί Αγώνες Σότσι; Ναυτεμπορική; σημειωτική; λεξικομετρία; δομική λεξικολογία

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