Hellenic Open University Conferences, International Conference on Business & Economics of the Hellenic Open University 2017

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Impact of Film Tourism on a Destination: The Case of Greece
Sofia Gkarane, Chris A. Vassiliadis

##manager.scheduler.building##: Titania
##manager.scheduler.room##: Solon
Date: 2017-04-22 11:00 AM – 01:00 PM
Last modified: 2017-04-11

Abstract


Tourism has become a leading economic sector contributing to 6% of world total exports and could highly contribute to the recovery of the Greek economy which, currently, is in deep crisis.

Many destination marketing organizations have realized the role of image in tourism promotion and in order to be competitive, they emphasize on tourism of special interest such as film tourism since the latter turns to be a growing phenomenon worldwide.

This paper reviews film tourism and the impacts of films on destinations where they were shot. Through the method of content analysis on film tourism in Greece, it also discusses the case of this country as a film location and provides some suggestions for developing film tourism in it.


Keywords


Film Tourism; Greece; Tourist Destination; Impact; Movies

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