Authors: Angeliki Fragkou, Evangelia Markaki

Title: Strategic CSR & Sustainability in the post-Covid era. Qualitative research on large Greek Businesses & Theater Organizations

Abstract

The present study investigates the relationship of the cultural sponsorship of the large businesses of Athens in the post-Covid-19 era in the context of the Corporate Social Responsibility.

For the needs of this study, 14 interviews were conducted. The 7 interviews were carried out with large companies that have a developed and active CSR department and the next 7 with theater organizations that have a stable and long-term path in the field of culture (theater). Through the interviews, the strategy, and the perceptions of the two different parties regarding the corporate social responsibility and the cultural sponsorship in the art of theater were studied.

The essence of this work is the investigation of proposals from the side of businesses towards theater organizations and vice versa. It is a two-way cultural exchange that can offer multiple benefits for the businesses, the theater and the society.