Authors: Theodora Tsioli, Vasilikh Chronopoulou

Title: An analysis of the attitude of the consumers towards eco-friendly housecleaners

Abstract

Undoubtedly, since the beginning of the 21st-century, humanity was forced to confront an unprecedented health crisis. The outbreak of the coronavirus obliged households to seek protection against this pandemic by consuming more and more cleaners. Nonetheless, the environmental impact of this behavior was not always taken into consideration. This paper aspires to shed new light on the possible factors that precisely define the consuming behavior towards innovative and, at the same time, ecological detergents.