Authors: Ilias Parginos

Title: EXPORT ORIENTATION AND ITS EFFECT ON THE GREEK SMALL AND MEDIUM ENTERPRISES PERFORMANCE AND VIABILITY DURING AN ECONOMIC DEPRESSION

Abstract

Abstract

Export Orientation, as a growth Strategy adopted by the SMEs, has great importance for their performance and viability. On the other hand, declined firms due to recent economic crisis, that incorporate this strategy, into their strategy mix for stabilization and growth, have also significant expectations for recovery. While increasing competition could lead to lower prices and reduced profitability, for those SMEs are facing significant fall for their products and services demand due to an economic depression, it is crucial to dedicate more research, focusing on their expansion through the export orientation strategy. Therefore, within the aims and the scope of this study, the effects of the Greek SMEs export orientation have been analysed in relation with performance improving and viability achieving as well. The empirical research has been focused to a sample of Greek SMEs and its results may help to explain why export orientation could be a significant factor, leading Greek SMEs to a better performance rate ensuring at the same time their viability.