Abstract: This study provides a comprehensive review of investor behavior in the emerging market of non-fungible tokens (NFTs). We apply a systematic literature review combined with bibliometric analysis to evaluate the existing literature on investor behavior in the NFT market, based on a sample of 117 papers published from 2018 to mid-2024. Our research methodology follows a rigorous protocol as suggested by Durach et al., (2017), for searching, selecting and evaluating studies from the Scopus database, ensuring reliability and minimizing bias. The bibliometric analysis, conducted using tools such as VOSviewer and Biblioshiny, maps the contributions and collaborations within the field, providing insights into influential authors, journals, institutions, countries and articles. In addition to performance analysis, the study employs science mapping and network analysis to identify connections and dominant research paths in the literature, emphasizing the interdisciplinary nature of NFT research. The findings highlight the fluctuating interest in NFTs, with a peak in 2022 followed by a decline, as reflected in publication trends and Google Trends data. Our review fills a gap in the existing literature by focusing specifically on investor behavior within the NFT market, offering valuable directions for future research in this burgeoning field.