This study takes a theoretical approach and focuses on business ethics and corporate social responsibility (CSR) as key issues in contemporary business practice, especially in a world of increasing social and environmental challenges. These concepts affect a company's image and competitiveness as consumers demand responsible practices and respect for society and the environment. Business ethics guides company behavior and enhances consumer confidence, while CSR promotes sustainable development and can be a strategic advantage. The study examines how business ethics and CSR contribute to the creation and maintenance of trustworthy brands, linking ethical values with consumer loyalty.