The rapid development of Artificial Intelligence (AI) is reshaping the field of audiovisual communication and redefining practices in film production. This paper explores how AI tools are integrated into film companies’ workflows, focusing on scriptwriting, greenlighting, pre-production, production, distribution, and marketing. Key aspects include AI-driven budgeting, scheduling, previsualization, and audience analytics, which represent a new creative and operational paradigm (Adoseri, El-Telbany, & Saleh, 2023; Bharathi, Sinha, & Kapoor, 2024). While AI enhances efficiency and supports creative experimentation (Feuerriegel, Dolata, & Meske, 2023), it also raises ethical, legal, and artistic concerns such as authorship, data privacy, and algorithmic bias (Chow, 2020; Li, 2022). Drawing on a triangulated methodology that includes a literature review, interviews with industry professionals, a survey of film workers, and a SWOT analysis, the study evaluates the transformative impact of AI in the sector. The findings highlight both opportunities and risks, advocating for responsible, transparent, and socially conscious implementation of AI in the film industry.