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The Key Factors of Fintech Adoption: A Literature Survey
by Nikolaos Papanikolaou | Paraskevi Boufounou | Nikolaos Eriottis

Abstract
The rapid evolution of financial technology (fintech) has reshaped the way consumers
and businesses interact with financial services. This paper provides a systematic survey
of the recent literature and examines the key drivers of fintech adoption by building on
well-established technology acceptance models (such as TAM, UTAUT, and TPB),
such as perceived usefulness, ease of use, social influence, and facilitating conditions.
Emerging factors such as financial literacy, hedonic motivation, and trust, especially
important during crises like the Covid-19 are also considered. The findings provide
actionable insights for researchers and industry stakeholders to enhance user acceptance
and guide future innovation.

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The International Conference on Business & Economics of the Hellenic Open University (ICBE - HOU) aims to bring together leading scientists and researchers, affiliated with the HOU, to present, discuss and challenge their ideas opinions and research findings about all disciplines of Business Administration and Economics.
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